### **OVERVIEW**
LUCY is searching for a highly strategic and hands-on **Head of E-commerce**
to lead the end-to-end digital commerce experience at LUCY. You will shape the
vision, roadmap, and execution for LUCY’s ecommerce business, owning
performance across UX, conversion, retention, and digital merchandising.
Partnering closely with Marketing, CX, Operations, and Engineering, you’ll
ensure our digital ecosystem supports rapid growth while maintaining a smooth,
compliant, and high-performing shopping experience.
**This is a high-impact leadership role for a builder. We’re seeking someone
who can operate at 30,000 feet while still rolling up their sleeves to drive
execution when needed.**
### **NOTE ON SCOPE (IMPORTANT)**
We know this is a broad role, that’s **intentional**. The Head of E-commerce
will architect the entire e-commerce function at LUCY, prioritize what matters
most, and lay the operational foundation for scale.
**As one of your first initiatives, you will hire and manage an E-commerce
Manager** to own day-to-day execution, allowing you to focus on strategy,
experimentation, and cross-functional leadership.
### **AREAS OF RESPONSIBILITY**
### **E-commerce Strategy & Leadership**
Define the multi-quarter roadmap for LUCY’s digital commerce experience across
web, mobile, and emerging platforms.
Set performance goals across revenue, conversion, funnel lift, repeat
behavior, and customer lifetime value.
Translate business and marketing priorities into ecom projects, experiments,
and enhancements.
Work cross-functionally to align site experience with marketing, CX,
operations, and product launches.
### **Website/Shopify Development & Optimization**
Lead all aspects of Shopify development and performance, supported by our
engineering team.
Oversee site stability, speed, and technical health.
Drive continuous improvement across checkout, navigation, bundles, payment
flows, and friction points.
Maintain strong SEO hygiene and ensure all PDPs, landing pages, and onsite
content reflect best practices.
Own site analytics, tracking standards, UTMs, pixels, and campaign
instrumentation.
Manage prioritization, requirements scoping, and QA for all site updates and
feature development.
### **Conversion Rate Optimization (CRO) & Insights**
Develop and own the CRO program, testing roadmap, and experiment
prioritization.
Use analytics to identify funnel drop-off, behavior patterns, and high-
leverage opportunities.
Build dashboards and provide recurring insights for Marketing and Leadership
teams.
Ensure data accuracy and consistency across all reporting environments.
### **Merchandising & Content Operations**
Oversee digital merchandising strategy, PDP architecture, pricing integrity,
and cross-sell logic.
Direct homepage, promotional, and campaign updates according to the marketing
calendar.
Ensure assets, naming conventions, translations, and compliance language are
always accurate and current.
Lead the execution of product launches, seasonal moments, and new content
builds.
### **Customer Experience, Retention & Subscription Performance**
Partner with CX to define a best-in-class post-purchase journey and reduce
friction that drives tickets.
Oversee subscription UX, retention flows, and Recharge workflows (renewals,
skips, edits, notifications).
Lead loyalty program strategy and implementation with support from
Marketing/Retention.
Ensure email/SMS strategy aligns with the ecom experience; manage our
retention agency for flawless deployment.
Turn customer insights and qualitative feedback into roadmap improvements.
### **Amazon Storefront Ownership**
Oversee Amazon listings, storefront content, and performance in collaboration
with agency partner.
Manage Amazon account health, compliance, and ad performance at the strategic
level.
Ensure brand consistency and optimization across all Amazon placements.
### **Compliance, Governance & Documentation**
Maintain high standards for compliance across age-gating, ADA, state-by-state
regulations, and data privacy.
Ensure SOPs, QA processes, and platform documentation are current and followed
across the team.
### **SUCCESS METRICS**
* Conversion rate gains and funnel improvements
* Subscription retention and repeat purchase behavior
* AOV growth and onsite merchandising impact
* Site performance stability (speed, uptime, error rates)
* Accuracy and timeliness of launches and updates
* Reduction in CX friction related to the digital experience
* Revenue contribution through optimization and experimentation
* Speed and quality of ecom team build-out (including hiring your Ecom Manager direct report)
### **QUALIFICATIONS**
* 5–8+ years of experience in e-commerce, digital product, or DTC growth roles
* Proven leadership owning an e-commerce P&L, roadmap, or major revenue channel
* Hands-on experience with Shopify, conversion optimization, analytics, and experimentation
* Strong technical fluency; comfortable working with developers and scoping requirements
* Demonstrated examples of measurable impact on conversion, retention, or funnel efficiency
* Excellent communicator able to translate data and technical concepts into business actions
* Experience managing agencies, developers, or cross-functional project teams
* Comfortable in a fast-paced, ambiguous, remote environment
* _Bonus: experience in regulated CPG, nicotine, supplements, or age-gated commerce_
### **COMPENSATION & BENEFITS**
Base salary (DOE) + cash performance bonus + equity
100% remote
Health/dental/vision
Generous PTO
Opportunity to build and lead the e-commerce function at a hyper-growth CPG
company
Direct impact on product, customer experience, and revenue trajectory