Give Lively is a philanthropist-funded tech startup building powerful,
practical, and free fundraising technology for nonprofits. We believe that
nonprofits, regardless of their size or budget, should have access to best-in-
class digital tools to power their world-changing work. Our platform provides
essential features like online donation pages, peer-to-peer fundraising, event
ticketing, and more, all without platform fees or hidden costs. We are
passionate about empowering nonprofits and amplifying their impact.
**About the Role:**
Give Lively is seeking a results-obsessed, highly analytical, and mission-
driven Director of Marketing to architect and scale our growth engine. This
critical leadership role is focused squarely on accelerating the adoption and
sustained use of the Give Lively platform among nonprofits. You will own the
entire marketing funnel, employing data-driven growth marketing strategies to
drive efficient user acquisition, successful product activation, and long-term
user retention. You will lead and mentor a small, talented creative team (two
writers, two designers), guiding their efforts to support these core growth
objectives. If you excel at leveraging data, experimentation, and full-funnel
optimization to drive measurable results and are passionate about applying
these skills for social good, this is your opportunity.
**Key Responsibilities:**
Growth Strategy & Full-Funnel Ownership:
* Develop, implement, and continuously optimize a comprehensive, data-driven growth marketing strategy targeting nonprofit organizations.
* Own the entire marketing funnel, designing and executing initiatives to attract, acquire, activate, and retain nonprofit users at scale.
* Identify, prioritize, test, and scale the most effective and efficient growth channels (SEO, SEM, Content Marketing, Email Marketing, Social Media, Partnerships, etc.) based on performance data.
* Champion a culture of rapid experimentation and iteration; design and execute A/B tests and other experiments to optimize conversion rates across the user journey (website, onboarding, product engagement).
Data Analysis, Insights & Reporting:
* Define, track, and analyze key growth metrics (e.g., CAC, LTV, Conversion Rates by stage, Activation Rates, Retention Cohorts, Churn).
* Establish and manage marketing analytics infrastructure and dashboards to provide clear visibility into performance and trends.
* Translate complex data into actionable insights, driving strategic decisions and prioritizing marketing initiatives based on impact.
* Regularly report on full-funnel performance, insights, and the ROI of marketing activities to senior leadership.
Team Leadership & Management:
* Lead, mentor, and manage the marketing team (2 writers, 2 designers), aligning their efforts with core growth objectives and fostering a data-informed creative process.
* Provide clear direction, set measurable goals, manage workflows, and support the professional development of team members within a growth-focused framework.
Content & Brand for Growth:
* Oversee a content strategy specifically designed to fuel growth (SEO, lead generation) and support lifetime value (educational resources, case studies, onboarding materials).
* Ensure brand messaging effectively communicates value propositions relevant to different stages of the user lifecycle.
Budget Optimization:
* Develop and manage the marketing budget, ensuring resources are allocated to initiatives with the highest potential for driving measurable growth and positive ROI.
**Required Qualifications & Skills:**
* 5+ years of marketing experience, with a significant focus (3+ years) in a Growth Marketing role, ideally within a SaaS environment.
* Proven, hands-on experience developing and executing data-driven strategies across the full user lifecycle: Acquisition, Activation, and Retention.
* Demonstrated success in scaling user acquisition through multiple digital channels (SEO, SEM, Content, Email, Social).
* Deep analytical skills: Proficiency with web and product analytics tools (e.g., Google Analytics), CRM systems, and marketing automation platforms. Experience with funnel analysis, cohort analysis, and segmentation.
* Strong understanding and practical application of experimentation frameworks, A/B testing, multivariate testing, and Conversion Rate Optimization (CRO).
* Experience leading and managing a team, setting goals, and driving execution.
* Excellent communication skills, with the ability to clearly articulate complex data and strategies to various stakeholders.
* A hypothesis-driven mindset, comfortable with ambiguity and rapid iteration.
* Passion for the nonprofit sector and Give Lively's mission.
**Preferred Qualifications:**
* Experience marketing specifically to nonprofits or within the nonprofit technology sector.
* Experience managing creative teams (writers, designers) within a growth context.
* Salary relative to the cost of living in your locality.
* Excellent Medical/Dental/Vision benefits-- you don’t pay a monthly premium nor deductible, we cover it 100%
* 401k match program that grants a 75% match of all your contributions, vested 100% on Day 1.
* PTO/Paid Holidays
* $1k/yr professional development stipend
* Work/life balance, focused on a sustainable workload
* An experience you’ll love and the knowledge you're doing better for yourself and the world
* The chance to make an impact with a highly motivated, talented, and fast-growing team
Give Lively is an Equal Opportunity Employer.