Senior Demand Gen

Company: Aline

Salary: $200 - $150,000

Posted on: June 2, 2024


Job Description

**Job Title:** Senior Demand Generation

**About Aline**

[Aline](https://aline.co) helps people and businesses digitize their legal
contracts and build AI contracts to drastically improve the way business is
conducted. Despite the rise of electronic signatures, transactional documents
(legal contracts, invoices, purchase orders, etc.) are still static and
“dumb”. Businesses’ reliance on outdated “paper and Excel” processes for their
transactional documents causes missed deals, lost revenue, and poor customer
satisfaction. Aline builds software for businesses to transform their static
legal documents and workflows into digitally-native AI documents and automated
workflows that delight businesses and their customers.

By combining AI with a smart, collaborative document, Aline intends on
converting the millions of users that utilize MS Word and email to a
collaborative, smart-document that provides complete transparency to business
teams, saves countless hours negotiating contracts, and surfaces legal
intelligence automatically so users can focus on value-add work instead of
zero-sum negotiations.

**Key Responsibilities**

We are seeking a Senior Demand Generation team member with the following
responsibilities:

1. Strategize and execute on all aspects of Aline’s demand generation initiatives, including outbound email marketing, paid advertising, digital presence (e.g., website, webinars), and content marketing.
2. Work directly with the CEO to ensure top-of-funnel pipeline is growing.
3. Leverage the latest AI and other tools to ensure Aline’s demand generation is efficient.
4. Work with Aline’s product and engineering to deliver market feedback and inform the product-development lifecycle.
5. Opportunity to work on a greenfield project in a fast-paced environment without inheriting legacy debt.

**Benefits**

1. Competitive salary commensurate with experience.
2. Attractive equity in line with being an early employee.
3. Medical, dental, 401K.
4. Flexible working hours and a generous vacation policy.

**Requirements**

1. Knowledge of email infrastructure management. Aline has a robust outbound email process that needs to be maintained and scaled to ensure top-of-funnel pipeline remains strong for the sales team.
2. Knowledge of paid advertising channels (e.g., LinkedIn, Meta, Google Ads) and programs and how to leverage effectively for demand generation.
3. Experience in startups scaling to product-market-fit.

**Get in touch**

This is a rare opportunity to join a dynamic team redefining the way people
engage in a fundamental aspect of business, contracts.

Aline is an equal opportunity employer. All qualified applicants will receive
consideration for employment without regard to race, color, national origin,
sex, religion, sexual orientation, age, disability, citizenship status,
veteran status or any other basis protected by applicable law. Applicants with
disabilities who require accommodation should contact
[[email protected]](mailto:[email protected]).

Aline focuses on SaaS and Legal Tech. Their company has offices in New York
City. They have a small team that's between 1-10 employees.

You can view their website at <https://aline.co>