### **About Woolf**
Woolf is redefining higher education by increasing access to world-class,
globally recognized, and transferable degrees. We enable institutions,
educators, and entrepreneurs to launch accredited degree programs at speed and
scale, ensuring that high-quality education is more accessible than ever.
As a category-defining company, Woolf is accelerating innovation in higher
education, creating new opportunities for learning without borders. Backed by
leading Silicon Valley investors, we are a globally distributed, remote-first
team building the future of education. Learn more at [Woolf
University](https://woolf.university/).
**About the Role:**
The Sales Operations & GTM Strategy Lead will define and build Woolf’s sales
infrastructure and go-to-market strategy for new product and service
offerings. This role will be responsible for developing a detailed sales
playbook, optimizing sales processes, defining sales tools, and ensuring
seamless alignment between sales and marketing. As the lead, you will play a
critical role in both the strategic direction and tactical execution of a
high-performance SalesOps function.
**Key Responsibilities:**
* Develop GTM strategy & sales playbook for new product offerings, outlining key steps for sales execution, and then executing with high performance.
* Design sales processes and workflows to improve efficiency and pipeline management.
* Determine & implement sales tools (Salesforce, HubSpot, LinkedIn Sales Navigator, Clay, etc.).
* Define key sales metrics, KPIs, and forecasting models for tracking sales success.
* Align Sales & Marketing teams to ensure smooth lead handoff and campaign tracking.
* Provide training & sales enablement materials to ensure successful execution of the playbook.
**Requirements**
* 7+ years in Sales Operations, Revenue Operations, and GTM Strategy.
* Must have startup experience
* Proven experience developing sales playbooks & go-to-market plans.
* Strong knowledge of Salesforce, HubSpot, and sales automation tools.
* Must have strong proficiency in Salesforce, Hubspot, LinkedIn Sales Navigator, and Clay
* Data-driven mindset, with expertise in sales analytics and forecasting.
* Strong cross-functional leadership and stakeholder management skills.
* EdTech, SaaS, or higher education industry experience is a plus.
* Must be productive and comfortable in a fully remote environment, working in a fast-paced team with ambiguity
* Understands the difference between good data and bad data and is laser focused on data integrity
* Proven excellence in prioritizing projects and meeting deadlines and goals
* Extremely organized and detail oriented
* Strong analytic skills and proficiency in spreadsheets
* Is happy being behind the scenes and focusing on all the operational issues to keep the team performing at its best
**Benefits**
**Why Woolf?**
* **Competitive compensation**
* **Benefits:** US employee benefits include health insurance, 401k, and flexible PTO
* **Work-Life Balance** : Enjoy the flexibility of a fully remote work environment and working hours