**About Crafted:**
Crafted is a retail marketing platform that empowers consumer brands to drive
in-store sales through any digital marketing channel. Our core differentiator
lies in our performance-based influencer offering (charging based on CPM) and
our proprietary receipt rebate measurement tool, which assesses the
effectiveness of digital campaigns in driving retail sales.
We're seeking a Technical Lead to drive engineering excellence, lead technical
strategy, and play a key role in building scalable solutions that power the
next generation of retail marketing.
**What You’ll Do:**
* Lead Technical Strategy: Build and scale critical systems that support Crafted's platform, ensuring exceptional performance, security, and scalability.
* Hands-On Coding: Bring strong engineering expertise to design, develop, and optimize core features using React.js, Express.js, TypeScript, and modern development practices.
* Team Leadership: Leverage your 2+ years of management experience to mentor and develop engineers, enabling high performance and strong collaboration.
* System Architecture: Utilize your skills to architect and implement scalable solutions, focusing on ad tracking, data management, and caching optimization.
* Product Collaboration: Partner with product and operations teams to translate product needs into technical execution, contributing your experience in early-stage product development.
* Drive Quality and Reliability: Establish robust QA and automated testing pipelines to ensure seamless and bug-free deployments.
* Innovate in Adtech and Martech: Solve complex challenges in ad tracking, receipt measurement, and attribution to ensure Crafted delivers value for consumer brands and their retail sales goals.
**Technical Skills:**
* Strong experience with React.js, Express.js, and TypeScript
* Proficiency in System Design, DevOps, and Security principles
* Expertise in SQL and NoSQL database systems
* Knowledge of Ad Tracking and analytics implementation
* Experience with QA and Automated Testing tools and processes
* Strong understanding of Data Management, Performance Optimization, and Caching/Memory Management
**Who You Are:**
* Experienced Leader: 5-12 years of software engineering experience with 2+ years of technical team management.
* Strategic Thinker: You can zoom out to understand the big picture and drill into the technical details to ensure alignment with business objectives.
* Proactive Problem Solver: You anticipate challenges, solve them, and write action plans to improve processes for the future.
* Strong Communicator: You excel at translating technical ideas for stakeholders, clients, and team members.
* Product-Driven: You bring curiosity and insight to product meetings, identifying opportunities for new features and enhancements based on user needs and use cases.
* Curious and Growth-Oriented: You constantly ask questions, investigate bugs deeply, and seek learning opportunities through industry research and peer collaboration.
* Ownership Mentality: You lead with accountability, acting as a partner to the business with the potential to run it in 1-2 years.
**Why Join Crafted?**
* Be part of a cutting-edge platform solving digital-to-retail attribution in a measurable and scalable way.
* Collaborate with a driven, innovative team that values both product and engineering excellence.
* Competitive compensation, equity options, and opportunities for growth in a high-impact role.